Hallmark Holidays

Methodology: This study surveyed 3,021 U.S. respondents to determine where Americans would most like to see the next Hallmark movie set. The sample was designed to reflect a balanced representation across age, gender, and geographic region, ensuring results captured diverse preferences nationwide. To maintain statistical reliability, the study followed a two-step approach: stratified sampling was first used to ensure demographic variation, followed by post-stratification weighting to align responses with national population benchmarks based on internal data sources. Conducted in November 2025, the research provides insight into which towns and cities Americans believe are most deserving of a Hallmark-style holiday romance setting.